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Customer Oriented but Losing Sight of the Big Picture%3A How…
Customer Oriented but Losing Sight of the Big Picture%3A How Lack of %27Outside%27 Validation Can Limit Market Information Processing in Discontinuous NPD
Customer Oriented but Losing Sight of the Big Picture%3A How Lack of %27Outside%27 Validation Can Limit Market Information Processing in Discontinuous NPD
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Authors: A.A.J. Smits
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