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Integrating the Theory of Planned Behavior and the Norm-Acti…
Integrating the Theory of Planned Behavior and the Norm-Activation Theory to Explain Pro-environmental Buying Behavior
Integrating the Theory of Planned Behavior and the Norm-Activation Theory to Explain Pro-environmental Buying Behavior
Article, Chapter
Authors: D. Hofenk
Published: 2010
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