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Exploring CRM effectiveness%3A an institutional theory persp…

Exploring CRM effectiveness%3A an institutional theory perspective

Article, Chapter

Authors: B. Hillebrand

Publication: Journal of the Academy of Marketing Science, Issue:4, Page(s):592-608

Published: Springer US, 2011

ISSN: 0092-0703

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View Full Text Source:Journal of the Academy of Marketing Science,Journal of the Academy of Marketing Science,Springer Complete Journals Opens in new Window

Journal: Journal of the Academy of Marketing Science Source:Springer Complete Journals Opens in new Window

Collection: Springer Complete Journals Opens in new Window

Coverage:

1973-03-01~present; volume:1~present;issue:1~present

View Full Text Source:Journal of the Academy of Marketing Science,Journal of the Academy of Marketing Science,Business Source Complete Opens in new Window

Journal: Journal of the Academy of Marketing Science Source:Business Source Complete Opens in new Window

Collection: Business Source Complete Opens in new Window

Coverage:

1973-03-01~12 months ago

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