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Conceptualising and Measuring the Equity of Online Brands

Article, Chapter

Authors: G. Christodoulides

Publication: Journal of Marketing Management, Volume:22, Issue:7

Published: Routledge, 2006

ISSN: 0267-257X

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View Full Text Source:Journal of Marketing Management,Journal of Marketing Management,Business Source Complete Opens in new Window

Journal: Journal of Marketing Management Source:Business Source Complete Opens in new Window

Collection: Business Source Complete Opens in new Window

Coverage:

1985-06-01~12 months ago

View Full Text Source:Journal of Marketing Management,Journal of Marketing Management,Taylor and Francis ejournals (UKB 2024-2026) Opens in new Window

Journal: Journal of Marketing Management Source:Taylor and Francis ejournals (UKB 2024-2026) Opens in new Window

Collection: Taylor and Francis ejournals (UKB 2024-2026)

Coverage:

2004~present; volume:20~present;issue:1~present

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