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Can sponsorships be harmful for events%3F Investigating the …
Can sponsorships be harmful for events%3F Investigating the transfer of associations from sponsors to events
Can sponsorships be harmful for events%3F Investigating the transfer of associations from sponsors to events
Article, Chapter
Authors: J. Henseler
Publication: International Journal of Sports Marketing and Sponsorship, Volume:10, Issue:3, Page(s):244
Published: Emerald, 2009
ISSN: 1464-6668
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