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Conducting research on international advertising%3A The role…
Conducting research on international advertising%3A The roles of cultural knowledge and international research teams
Conducting research on international advertising%3A The roles of cultural knowledge and international research teams
Article, Chapter
Authors: J.M.A. Hornikx
Publication: Journal of Global Marketing, Volume:24, Issue:2
Published: Taylor and Francis Ltd, 2011
ISSN: 0891-1762
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